Good Things Come…in Crow Packages
By now, you’ve noticed the crow. Fans of our cafes have been witnessing slow changes in recent months. More pourover offerings. More attention to small detail. A slow, gradual infestation of handsome black crows gathering on the landscape. Our newest improvement is secretly one of our proudest: these beautiful, more ecologically produced coffee bags.
We wanted to uprgrade our packaging to be both better for the coffee and better for the earth, and started with our Rainforest Foundation Project Blend, which we sell in compostable, paper-based bags and share profits from each sale with our partners, sustainability advocates The Rainforest Foundation.
For our every day coffee bags, we wanted something similar but which would allow the freshness of each bean to preserve the utmost flavor—and landed on these beautiful, paper-based bags with foil lining. We loved paper for the bags because we wanted the packaging to have a real textural element, as well as being reminiscent of vintage packaging, something handcrafted and special—like hand cut meat in butcher paper, or beautiful flowers wrapped for giving.
The design of the bags is in line with our effort to marry the simplicity of the country, where we keep the heart and soul of our roasting operations in the Hudson Valley, with the clean, direct nature of city living. The crow is our true messenger of both sensibilities: hard and brave, but free and soaring. We’re a little bit in love with him, as well as the wonderful coffees he’s representing.
And to that end, one last note—you’ll notice a few of our coffees changing, not only seasonally, but in attitude. We’ve revamped our Flying Donkey espresso blend and are transitioning to the name Blackstrap: a sleeker, more immediate reference to the sweet-viscous depth we strive for in our favorite espresso blend. You’ll see fresh bags of Flying Donkey and Blackstrap on the shelves in coming months, but by fall you can expect Blackstrap blend to have won your heart—and be something to crow about.