The French Riviera beckons. Photo by Dan Streetman.
Our Coffee Director, Dan Streetman, recently traveled to Nice, France, for the 2013 Specialty Coffee Association of Europe conference. While he wasn’t tanning on the beach, he took the time to meet with some coffee colleagues and producers and to judge some rigorous competitions. Here is his recap of the week.
The South of France might be one of the most universally exciting travel destinations in the world, especially in June. When I was invited to attend this year’s Specialty Coffee Association of Europe show, I jumped at the chance. Spending a week in the Riviera was just too enticing, even if it meant a week of trade show activities.
Arriving in France, the plane took a sweep off the coast of the city. Nothing but crystal azure water and terracotta roofs extending from the beach to the foothills in the distance. Even a view of the distant Alps made for quite the introduction. After dropping bags at the hotel and a quick breakfast, I headed over to the convention center for judges’ calibration for the World Latte Art and World Coffee in Good Spirits competitions. We do not conduct national competitions for these events in the United States, so I was especially interested to participate.
The next few days would prove to be a whirlwind of activity, just like every other trade show. I was observing SCAE education classes, judging Coffee in Good Spirits as a sensory judge and walking the show floor in between. I was a little skeptical about Coffee in Good Spirits—a contest involving signature drinks combining coffee and alcohol—because as a coffee purist I have never been a fan of people putting things in my coffee. However the drinks in the competition made me a believer, as all of them were far superior to anything I had tried before in the way of coffee cocktails. This was especially true of the drinks in the final round, with some especially delicious drinks. France took home the crown with their competitor making a drink that included coffee, Cognac, and a cigar whose smoke was trapped under a cloche and released just before drinking.
Working with SCAE Education folks was equally rewarding, as being so heavily involved with the Barista Guild and SCAA espresso curriculum it is always nice to share war stories with another group that faces similar challenges.
The best surprise of the show however was running into a few of our friends from producing countries. Andres Salaverria, whose family owns the farms of Guadalupe and El Molino in El Salvador was in attendance to facilitate some cuppings at the show with their European clients Nordic Approach. It is always great to see Andres, and especially so when it is unexpected. He informed me that the farms are doing very well, and they have almost defeated the leaf rust scare, reducing the infection from 40% of the farms to 1%. This news came as quite a surprise to me, as there has not been any news like this out of Central America in regards to the leaf rust epidemic. Andres explained however that careful pruning and a lot of management had been the secret to their success—along with favorable weather.
I was also lucky enough to see Omar Rodriguez, who is President of the Capucas Co-op. He was excited to hear that we had just received our coffees, and that we were looking forward to releasing them (our fresh crop of Capucas is now available). Omar also had surprisingly good reports in regards to leaf rust in regards to our other producers from Capucas: Jose Francisco and Jose Luis who own Los Plantanares and Los Lirios.
My third encounter was with Tsion Taye who was my guide in Ethiopia this year. We chatted business briefly, and talked about the complexities of Ethiopia. I also got some advice on how to get some very exciting coffees for next year.
Judge Streetman rigging another contest…
After the event, I was energized by the interactions of the show. Volunteering at these events always drives home that coffee is about people—particularly those people who you may not even expect to run into but who make all the difference. Working and collaborating with these people is my favorite part of working in coffee.