Celebrate Earth Day With Rainforest Foundation Project!

Rainforest Foundation Blend

At Irving Farm we’re in constant pursuit of not only delicious, but sustainable coffees that give back to the earth that’s generous enough to grow it, on Earth Day and every day.

Today, April 22nd, try a bag of our Rainforest Foundation Project coffee, a fully USDA organic certified, Bird-Friendly and Fair Trade blend made from a harmony of beautiful coffees from Honduras and Peru. When you purchase a bag of Rainforest Foundation Blend coffee, $1 from the sale of each bag will go to our friends at the Rainforest Foundation, an organization we’re proud to partner with, and even prouder to share with you, this Earth Day.

Or if you’re local, come try a cup in one of our cafes, where we’re featuring it today, and pay for the price of only a small when you bring in your earth-friendly reusable cups. With steps like these we can celebrate Earth Day year-round. In the New York City area, you can also try it at Astor Row Cafe, McEnroe Organic, Union Market on 7th Avenue in Brooklyn, or at selected Whole Foods stores in New York, Connecticut and New Jersey.

Good Things Come…in Crow Packages

By now, you’ve noticed the crow. Fans of our cafes have been witnessing slow changes in recent months. More pourover offerings. More attention to small detail. A slow, gradual infestation of handsome black crows gathering on the landscape. Our newest improvement is secretly one of our proudest: these beautiful, more ecologically produced coffee bags.

We wanted to uprgrade our packaging to be both better for the coffee and better for the earth, and started with our Rainforest Foundation Project Blend, which we sell in compostable, paper-based bags and share profits from each sale with our partners, sustainability advocates The Rainforest Foundation.

For our every day coffee bags, we wanted something similar but which would allow the freshness of each bean to preserve the utmost flavor—and landed on these beautiful, paper-based bags with foil lining. We loved paper for the bags because we wanted the packaging to have a real textural element, as well as being reminiscent of vintage packaging, something handcrafted and special—like hand cut meat in butcher paper, or beautiful flowers wrapped for giving.

The design of the bags is in line with our effort to marry the simplicity of the country, where we keep the heart and soul of our roasting operations in the Hudson Valley, with the clean, direct nature of city living. The crow is our true messenger of both sensibilities: hard and brave, but free and soaring. We’re a little bit in love with him, as well as the wonderful coffees he’s representing.

And to that end, one last note—you’ll notice a few of our coffees changing, not only seasonally, but in attitude. We’ve revamped our Flying Donkey espresso blend and are transitioning to the name Blackstrap: a sleeker, more immediate reference to the sweet-viscous depth we strive for in our favorite espresso blend. You’ll see fresh bags of Flying Donkey and Blackstrap on the shelves in coming months, but by fall you can expect Blackstrap blend to have won your heart—and be something to crow about.

Happy Earth Day!

David of Irving Farm backstage

 

Trudie & David of Irving Farm

 

Bill Clinton being a rock star!

 

Each guest took home a bag!

 

Happy Earth Day!

Earlier this month, Irving Farm launched a special-edition charity coffee offering at the 2012 Benefit Concert for The Rainforest Foundation700 guests including Bill Clinton, Elton John, Meryl Streep, Bryn Terfel, Rita Wilson and others joined founders Trudie Styler and Sting to raise funds and celebrate the ongoing work of the foundation. You can see pictures from this event at our blog.

But the work and the celebration didn’t end at the concert. As Earth Day approaches, we want everyone to join in. For each bag of this coffee sold, we’re giving a dollar to The Rainforest Foundation. Each dollar enables the foundation to protect 60 trees and 9000 square feet of forestland. Please read more about this project here and consider joining us in our efforts.

Starting on Earth Day (this Sunday, April 22nd!) our cafes, 71 Irving Place and 56 Seventh Avenue, will be brewing only the Rainforest Foundation Project coffee blend for one whole week. So stop by for a cup!

Please also support the cafes and markets that are partnering with us in our Rainforest Foundation Project:

If you are around on/after Earth Day, definitely stop by one of our partners to grab a cup and buy a bag to champion this cause!