Happy Earth Day!

David of Irving Farm backstage
 

Trudie & David of Irving Farm
 

Bill Clinton being a rock star!
 

Each guest took home a bag!
 

Happy Earth Day!

Earlier this month, Irving Farm launched a special-edition charity coffee offering at the 2012 Benefit Concert for The Rainforest Foundation700 guests including Bill Clinton, Elton John, Meryl Streep, Bryn Terfel, Rita Wilson and others joined founders Trudie Styler and Sting to raise funds and celebrate the ongoing work of the foundation. You can see pictures from this event at our blog.

But the work and the celebration didn’t end at the concert. As Earth Day approaches, we want everyone to join in. For each bag of this coffee sold, we’re giving a dollar to The Rainforest Foundation. Each dollar enables the foundation to protect 60 trees and 9000 square feet of forestland. Please read more about this project here and consider joining us in our efforts.

Starting on Earth Day (this Sunday, April 22nd!) our cafes, 71 Irving Place and 56 Seventh Avenue, will be brewing only the Rainforest Foundation Project coffee blend for one whole week. So stop by for a cup!

Please also support the cafes and markets that are partnering with us in our Rainforest Foundation Project:

If you are around on/after Earth Day, definitely stop by one of our partners to grab a cup and buy a bag to champion this cause!

Rainforest Foundation Benefit Concert 2012

Founders Sting and Trudie Styler began the Rainforest Foundation International in 1989 after they saw first-hand the destruction of the Amazon rainforests, and the devastating impact it had on the lives of the indigenous peoples who lived there.

This week at the 2012 Rainforest Foundation Benefit Concert Irving Farm is launching a collaboration project between Irving Farm and The Rainforest Foundation. We are donating $1 for every special-edition Rainforest Foundation bag sold.

Every dollar we give enables 9000 square feet of rainforest to be defended and 60 trees in a rainforest to be protected.

To join us in this cause, you can purchase a bag at irvingfarm.com.